Former Meta and Microsoft senior leader to oversee innovation hub focused on developing next-gen agentic tools and technologies for the modern marketer Zeta Global, the AI Marketing Cloud, announced the appointment of Nate Yohannes as President of Zeta Data & AI Lab and Global Head of Research and Development. A proven leader at the intersection […]

Investment Will Enable Rapid Transformation of How Marketers Work Using Data and Agentic AI Hightouch, the leading data and AI agent platform for marketers, announced an investment from Snowflake Ventures and Capital One Ventures. This investment extends Hightouch’s oversubscribed Series C round and fuels a shared vision of how data and AI agents will transform […]

Tweet Žilvinas Lešinskas, VP of Product at Omnisend chats about the future of eCommerce marketing in this MarTech Series interview: _______ Tell us about yourself and your role at Omnisend. I’ve been solving puzzles for as long as I can remember. As a child, I was drawn to math problems and big “why” questions –

New United Arab Emirates presence supports rising demand for AI-powered digital transformation and customer experience innovation in the region TELUS Digital Experience (TELUS Digital), a leading global technology company specializing in digital customer experiences (CX), announced the opening of its TELUS Digital Dubai office in the United Arab Emirates (UAE). This marks the company’s entry […]

Contextual may not be a new trend, but in 2025, it is more relevant to the marketing mix than it has ever been. As privacy regulations tighten and access to consumer data becomes increasingly restricted, advertisers are under pressure to find smarter, more responsible ways to deliver effective campaigns. While first-party data remains important, there’s […]

Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting.
The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal.

New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform
The post Research Shows Differences In ChatGPT And Google AIO Answers appeared first on Search Engine Journal.

Specialized page generation tool captures competitor traffic through targeted content Most SEO tools overwhelm marketers with data but fail to deliver actionable results. SEOPage.ai takes a different approach by focusing on strategic page creation that directly intercepts competitor traffic and captures industry-specific keywords. Our platform helps businesses expand their digital footprint with purpose-built pages designed […]