If you sell anything online in the US, you are operating inside a tax system that was never designed for frictionless, borderless commerce. The result is a compliance landscape that is both mature (nearly every state has caught up to e-commerce) and still deeply fragmented (rates, rules, definitions, and filing mechanics differ by jurisdiction). For…

As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a bit towards the middle of the week. Now, I am seeing signs of more intense volatility hit on Saturday, December 20th.

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.

Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.

An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.

Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.

AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.