The Channel Paradox: Why Fragmented Messaging is Stalling Your Growth

As CEO of MMDSmart MessageWhiz, I’ve witnessed firsthand how omnichannel engagement has become central to martech strategy. Yet, the operational complexity involved in testing even the most sophisticated brands is growing as we enter 2026. As customer interaction points multiply across SMS, WhatsApp, RCS, social messaging, and web chat, marketing operations teams are confronting the…

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