Automated traffic now exceeds human activity across the web. Machines aren’t just indexing or scraping it. They’re actively using it.

Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.

New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys.

For years, when marketing performance slipped, the instinct was to tweak the campaign—adjust the targeting, refresh the creative, increase the budget, or blame the platform. But more often than not, the real issue isn’t in the campaign at all. It’s in what happens after someone finds you. Today’s customer doesn’t move from discovery to decision…

GAN Integrity is fundamentally changing how compliance leaders demonstrate program effectiveness. With the launch of AI Analytics and Dashboards, the platform provides compliance and third-party risk management (TPRM) teams with a purpose-built intelligence layer to measure, visualize, and prove their programs are working in real time. New capability transforms compliance data into boardroom-ready answers — […]

Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, announced the appointment of Kouros Esfahany as chief technology officer. Kouros joins Locality as the company advances its unified platform across the local TV ecosystem and […]

Mica automates Excel via natural language. The local AI tool executes tasks directly within spreadsheets, replacing manual formulas and VBA. As artificial intelligence tools evolve from generating suggestions to executing real tasks, UK startup MINDLINK TEC LTD today announced the launch of Mica, an AI assistant that can directly carry out operations inside Microsoft Excel […]

Jason Rowley appointed to President, leading day-to-day operations; Kimberly Hill named Chief Revenue Officer, driving sales and client acquisition to accelerate growth Amplify Technology, LLC (“Amplify”), the AI-native RIA growth platform built on data lake architecture, announced the appointment of Jason Rowley to President and Kimberly Hill to Chief Revenue Officer, strengthening the firm’s leadership team as it continues […]

Jliveo launches an AI-driven platform combining global wholesale sourcing, dropshipping, and fulfillment to support cross-border e-commerce operations. Jliveo, a B2B e-commerce solutions provider with more than 10 years of experience in the e-commerce industry, has announced the launch of its AI-driven platform designed to support global wholesale and cross-border e-commerce operations. The platform integrates multiple […]

Real‑Time Language Translation and Speech Enhancement unlock clearer communication across languages, accents and environments Sanas, the Speech AI Platform built for enterprise communication, announced the launch of Real-Time Language Translation alongside a major upgrade to Speech Enhancement. Together, these capabilities advance Sanas’ evolution from an accent tool into a full-scale speech ecosystem helping enterprises communicate […]